This probably isn’t groundbreaking news. You may already know this, but if not – here we go. Burn Up Your Business Cards? I am not
The best way I can describe this font is refined enjoyment.
Alegreya serif to be specific. Obsessed. This serif font is super versatile. The italics have a much-needed personality and flair. This font family has been utilized a lot to do some heavy lifting to make content clear and add a refined touch of personality.
Huerta Tipográfica is the foundry behind this font. Released in 2011. The designer who did all the hard work forming this serif was Juan Pablo del Peral. High five Juan, and thank you. The font is widely found and sourced from the Google Font or Adobe Fonts library.
The font is free on the Google and Huerta website. Free if you have an Adobe subscription.
The serif is part of a superfamily that includes serif small caps, and the sans-serif. The sans-serif is super yummy too.
As you can tell from our images, there is a luxurious but gritty inspiration that we drew from Alegreya. It makes me want to do street photography, write some rhymes, all while listening to some J-Dilla beat tapes. Alegreya makes us want to be better and more expressive.